Woman working on a laptop with a notebook beside her—representing building a business with ease and intention

✨ What It Actually Looks Like to Build a Business That Supports Your Life

July 28, 20253 min read

Claudette Eames working at her desk with her laptop open, writing and smiling beside a houseplant — part of the Second Act Living series

When I first decided to do things differently, I didn’t just want less hustle I wanted more harmony.

More time to breathe.
More space to think.
More clarity in the day-to-day.
And more confidence that what I was building actually made sense for the life I wanted now.

It wasn’t about working harder or chasing bigger goals.
It was about finally asking:
“Is this really working for me?”

To be honest, I had to let go of a few old stories first:

  • That business had to be overwhelming to be successful

  • That I needed to be “on” all the time to stay relevant

  • That the only way to grow was to push myself to the edge

None of that matched the season I was in anymore and maybe you're feeling that shift too.

Because what no one tells you is that growth doesn’t have to feel like exhaustion.
You can build with alignment, not just ambition.

The Shift Wasn’t Just About Slowing Down

It was about building smarter.
With better tools.
With simpler systems.
With a rhythm that respected my life instead of overriding it.

And what surprised me the most?

I didn’t have to start from scratch.
I didn’t need to take another course or follow a rigid script.
I didn’t need to be a marketing expert or a social media guru.

What I needed was support.
Mentorship.
Structure that made space for
me not just the “business version” of me.

So What Does It Actually Look Like?

It looks like waking up and not dreading your calendar.
It looks like having energy to be present with your family
and still grow something meaningful.
It looks like doing work that feels like purpose not pressure.

It looks like:

  • Plugging into proven systems that don’t require you to sacrifice your values

  • Support that meets you where you are, whether you’re starting from scratch or reigniting a dream you shelved years ago

  • Structure that works with your life not against it

And the best part?

You don’t have to become someone you’re not.
You don’t have to throw your whole life in the air to make this work.
You just need a steady foundation, a community that gets it, and the belief that your business can fit
you not the other way around.

You Don’t Have to Be an Influencer

You don’t need to go viral.
You don’t have to be techy.
You don’t even need a big audience.

Here’s what you do need:

  • A heart for service

  • A willingness to learn

  • And a desire to build something steady that aligns with your values

That’s it.
You can bring the rest with you.
Even the messy parts. Especially the real ones.

Because what you’re building now?
It’s not just a business.
It’s a life you can actually live inside of.

Ready to Explore What That Could Look Like for You?

If you’ve been craving a better way to grow one that actually fits your life instead of competing with it let’s explore what’s possible together.

I’ve got systems, mentorship, and a heart-centered team already in place.

If it feels aligned, you can apply here and we’ll take the next best step together:
👉
[Apply to Work With Claudette]

In support,
Claudette Eames 🌻
Entrepreneur, Mentor, and Certified Mental Wellness Coach

Claudette Eames is an entrepreneur, mentor, and Certified Mental Wellness Coach helping women over 50 reclaim their health, purpose, and peace naturally. Through personal storytelling and lived experience, she shares real-world insights on healing skin, balancing the gut-brain connection, navigating grief, and building a life-first business in your second act.

Claudette Eames

Claudette Eames is an entrepreneur, mentor, and Certified Mental Wellness Coach helping women over 50 reclaim their health, purpose, and peace naturally. Through personal storytelling and lived experience, she shares real-world insights on healing skin, balancing the gut-brain connection, navigating grief, and building a life-first business in your second act.

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